Where Can I Find a Solid Social Analytics Tool?

With all of this talk about big data and data visualization, there’s one issue that I keep hearing: I don’t have a way to integrate robust social media analytics into my reporting.

We all know the headache of Facebook’s horribly limited “analytics” offering. You can’t go back further than a week, and in that week they simply reiterate which posts you published and the likes you received. All information you could gain with cursory insight outside of their analytics.

My colleague Shannon just posted a great investigation into a solution for social media analytics.

SocialBakers suite of tools provides a holistic investigation into your engagement across social media channels. It includes a completely customizable dashboard-style interface that lets you focus on the channels and engagement that matters to your company most.

Beyond giving you invaluable insight into your social media engagement, SocialBakers provides a feature for competitive benchmarking. And this extends beyond regular posting - it includes in-depth data on paid social media ads.

And if that solution wasn’t enough of a selling point, SocialBakers also offers predictive intelligence. Although true recognition and action based on social trends is (for now) an unbeatably human set of analysis, if we’ve learned anything from the advent of digital marketing analytics it’s that human interpretation can only be improved through hard data.

Social media analytics is still one of the hardest data sets to crack into – even though it is one of the most important signals when it comes to fast public relations responses and forward-thinking marketing campaigns. Mastering social media analytics could be the one step-up you get over your competition that puts you over the top.