Be First in Line
There are innumerable tools available to help you track digital marketing performance. But as Courtney Patterson points out in her discussion on the future of analytics, the true power in analytics moves beyond adapting to customers in real-time, and begins when you can predict where trends are headed. Here are some easy ways to stay ahead of your competition.
Leverage Reddit
Reddit is called the “Front Page of the Internet” for a reason. It’s still the origin of a countless amount of viral content. Using tools like Reddit Keyword Monitor Pro, you can track your branded terms, your competitors’, and any and all topics, issues, and potential trends that could give you a jumpstart on new topical opportunities.
Google News & Alerts
Setting up Google email news alerts for you and your competitors’ branded terms is pretty mandatory. But you can take it a step further by adding all of the related queries you can think of. You can refine your interests and preferences in your Google account to receive even more targeted data.
It’s also a good idea to download the Google News app, refine your interests to align with your brand, and enable breaking news push notifications.
Social Media Trends
Using tools like Hootsuite or HubSpot can give you an overview of your brand’s performance across channels, but don’t neglect topical trends that surround your brand. It’s good to set aside some time every day to comb through what’s trending on Twitter, Instagram (via Discover) and Facebook. Search for popular posts around relevant search phrases on Twitter to see if anything is starting to gain buzz.
Act Fast, but Act Smart
It’s important to remember that, although there is a lot of incentive for brands to respond quickly to current trends, a topical blunder can be infinitely more damaging than a missed opportunity. We all remember Pepsi, don’t we? But collecting your own predictive social trend data can reveal some unparalleled opportunities to capitalize on organic buzz.
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