2 Data Visualization Tools You Need

We all know that the most effective data-based presentation is made by how it’s visualized. It comes down to aesthetics, and as probably the most famous aesthetic intellectual, Oscar Wilde, said: “Beauty is a form of Genius - is higher, indeed, than Genius, as it needs no explanation.”

Your presentation should be based on simple visualizations of data, with your vocal presentation only serving as back up for the facts presented. Here are some of the best tools for presenting your data beautifully.

Crazy Egg

Crazy Egg is a heat-mapping tool that shows you where users are lingering and clicking on individual pages of your site. If you have a page with a high bounce or abandonment rate, Crazy Egg allows you to see where users are, or aren’t, clicking. These visuals can be produced in screen captures as a holistic and, more importantly, succinct, analysis of consumer engagement with a particular stage in the acquisition funnel.

Google Data Studio

Google Data Studio is a recent addition to the ever-evolving Google suite of marketing analytics tools. It automatically integrates with your Analytics account, and enables you to pull data directly from Analytics and transform it into a dashboard of tables and diagrams about your web presence. If you get a last minute request for a report on your site’s health, this is a simple and attractive means of whipping up something convincing.